With a demand for getting information quickly, pressure is placed on the media to obtain this information efficiently but accurately. Media access is an important variable for the members of the media in order for them to collect information. After the excursion at the Silverstone International Media Centre, I was impressed with not only the intricate plans for handling the media but also the availability of access that they offer.
The accommodations Silverstone provides such as workspace, Wi-Fi connections, television screens, shuttle services, and a wall containing all the pertinent information regarding the event, enable Silverstone to run the media-side efficiently, and it, in turn, allows the media to be efficient in gathering the information they will need to distribute to the public. It was also interesting that the media that attend the event are required to submit an application to prove their credentials. Again, Silverstone provides an availability of access that allows the opportunity for the information, especially for such a large scale event, to be disbursed on not just a local, but an international scale as well.
Picture- Inside the media centre
The accommodations Silverstone provides such as workspace, Wi-Fi connections, television screens, shuttle services, and a wall containing all the pertinent information regarding the event, enable Silverstone to run the media-side efficiently, and it, in turn, allows the media to be efficient in gathering the information they will need to distribute to the public. It was also interesting that the media that attend the event are required to submit an application to prove their credentials. Again, Silverstone provides an availability of access that allows the opportunity for the information, especially for such a large scale event, to be disbursed on not just a local, but an international scale as well.
Picture- Inside the media centre
3 comments:
They announced today that the British Grand Prix would be moved from Silverstone after the 2009 race.
I was really impressed by the organisation of the whole press side of the event. It might be because I had no idea the amount of work it takes to orchestrate that size of an event, but it seems to me the people at Silverstone do a really good job at keeping things in their control. They seem to protect their drivers and their racing teams while still allowing access to the general public.
I agree with you May. I also didn't realize how much attention to detail this team pays to each member of the press. I realized that having the press there and happy is doing the event the favor, not the other way around. The British Grand Prix wants the press to have access to whatever they need so that they can let the world know about this particular race. I didn't realize how important it was for Silverstone to be at the journalist's beck and call.
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